AIM 2

Tuesdays, 3:30 pm - 6:20 pm
Instructor: Erik Brown

Week 2

SEO

Google Webmaster Guidelines
SEO basics
HTML <meta> tags
SEO: things to avoid

More SEO resources

Google Webmaster Tools
Google Places for Business
Yahoo: submit a site
Bing Webmaster Tools
Sitemap XML format
Google: creating sitemaps
Sitemap generators
robots.txt and sitemap files

Accessibility

JAWS demo (YouTube)

NDVA
Fangs
WebAnywhere

Americans with Disabilities Act (Section 508)

WAI-ARIA
WAI-ARIA landmark roles
W3C: WAI-ARIA roles
An example
Intro to WAI-ARIA

Semantic markup schemes

The general idea

Rich snippets
Demonstration of markup differences

Microformats
hCard example
hCard 1.0: properties
General info

RDFa
RDFa example
A List Apart: RDFa

Microdata
Microdata example
Microdata example 2

Schema.org: vocabulary lists— for both RDFa or Microdata

Google Webmaster Tools rich snippets notification

CSS3 intro

CSS3 modules
Some new properties

CSS3 Generator

Box-shadow generator
W3Schools examples
CSS.info: even more detailed

Text-shadow

rgba color

Quick background gradient generator
Advanced gradient generator
An explanation
More info, with links

Browser support:
W3Schools Browser Support Reference
When can I use...
HTML5 Please

Read:
Search Engine Optimization

Due next week:
Project 1 research presentation—5-7 minutes
Assignment 1

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