AIM2

Design Team Consultation Guidelines

Consultation is one of your salable products – demonstrative of the competance and intellectual prowess of your team.

It's ok for team members to express conflicting opinions. Intelligent insights will overrule group conformity. The most important thing is that these different perspectives are voiced!

Questions (for your personal note-taking)

1. How are the different ideas of your client's team relating, and are they developing a network of components that are appropriate to the way that they think?

2. Is there a detectable “process of inquiry” at work? Or is exploration slowing to a halt?

3. Should your client's project components be more cohesive, or does their campaign need to relax and branch out in more directions?

4. How well is your client utilizing their target audience?

+ any other advice…