AIM 2

Project 2: Design Campaign Visualizations

Due: Week 14 (5/7)

Your team will create a graphic visualization that will illustrate a scenario for your Project 2 outcome. You'll begin with low-fidelity materials, and then recreate the visualizations with the digital imaging tool of your choice, and the results will eventually be posted on the design team website.

Low-fidelity preparations

Using cheap paper and drawing tools, you can sketch out possibilities and relationships between components in question. You can incorporate conventions from mind-mapping, venn diagrams, flowcharts, etc.

Layer 1: Personal project relationships

Your personal projects may only have tenuous relationships, or perhaps no perceptible relationships at all. So...what relationships can be surmised or invented? Relationships can be logical, whimsical or humorous.

Recommendation: Write down chief ideas from your personal projects on Post-its. Place those on a sheet of paper, and then draw connections, draw venn territories, or add more Post-its.

Layer 2: Project 2 component relationships

How can the different required components of your project be visualized as parts of a single campaign? Will the design team website be the core center of the project, or would a different component be more appropriate? Which components deserve to join/overlap, and which should be the outlying satellites?

Components:

1. Each team member's personal project

2. Design team site

3. Public intervention

4. Social media appendage

5. Mobile interface appendage (optional)

6. Simulation environment (optional)

Recommendation: write components on Post-its so that you can change their positions and proximities frequently.

(over)

Layer 3: Audience interaction timeline

Create a linear timeline of how the audience interaction process could take place. What component would be the introduction? What would then follow? Would components be viewed only once, or would certain components maintain a relationship with the audience?

Recommendation: use one color of Post-its to create a timeline, and use other colors to comment on the processs, or ask questions.

Objective

The finished visualization is intended to represent a process of inquiry – a series of ideation exercise that incorporates strategic problem-solving, but do not succumb to the pressures of problem-solving.

This visualization is not a report. It is meant to demonstrate the creative powers of the team, and the dynamics of how this creative energy can be harnessed and directed toward problem-solving. It can be playful, whimsical or humorous even in the final stage.