Compare:

<section>
<h1>Avatar</h1>
<span>Director: James Cameron (born August 16, 1954)</span>
<span>Science fiction</span>
<a href="../movies/avatar-theatrical-trailer.html">Trailer</a>
</section>



Adding Microdata itemscope and itemprop, according to the "Movie" vocabulary.


<section itemscope itemtype="http://schema.org/Movie">
  <h1 itemprop="name">Avatar</h1>
  <span>Director: <span itemprop="director">James Cameron</span> (born August 16, 1954)</span>
  <span itemprop="genre">Science fiction</span>
  <a href="../movies/avatar-theatrical-trailer.html" itemprop="trailer">Trailer</a>
</section>



similar to XML:

<movie>
	<movie_title></movie_title>
	<director></director>
	<genre></genre>
	<trailer></trailer>
</movie>